Formally announced in September, the much-anticipated women's professional soccer league launching in Spring 2009 now has a name, Women's Professional Soccer (WPS). With the unveiling of the league logo and launch of its website, www.womensprosoccer.com, WPS made its official debut today at the National Soccer Coaches Association of America (NSCAA) annual convention, taking place through Saturday in Baltimore, Md.
"A long and careful process led to the selection of Women's Professional Soccer and the subsequent WPS acronym," said Tonya Antonucci, WPS commissioner. "The league and team owners reviewed countless variations of league names and logos and conducted numerous focus groups before ultimately deciding on a brand identity that we strongly believe will resonate with fans for years to come."
The WPS logo, developed by branding agency Adrenalin, Inc., features a deep navy, red, and gold color scheme while showcasing a familiar silhouette - FIFA World Cup champion, Olympic Gold Medal winner and Hall of Fame player Mia Hamm, renowned as a pioneer for women's soccer.