Thursday, January 17, 2008

MLS Launches Mobile Media in Japan

Our Japanese visitors should be pretty happy with this. In a growing trend of MLS media expanding into Asia and other international markets, MLS has launched a mobile content site in Japan, it's first in Asia as a direct result of it's involvement in the upcoming Pan-Pacific Championship.

The content so far is news from the MLS site, including information about the league draft and all-star game, player biographies and interviews, game highlights and a photo gallery. MLJ has the exclusive rights to distribute this content through year's end. The three Japanese phone carriers that will offer the content on handsets are KDDI, NTT Docomo and Softbank. If the contract is renewed in 2009, future plans include having original content tailored to Japanese soccer fans, such as having MLS news columns written by Japanese journalists.

For more information on this service contact:

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